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Pricing strategy

Want to grow your EBITDA? Look at your pricing.

Your customers, products and commercial agreements could hold more profitability potential than you think. Take our 2-minute pricing assessment to identify your biggest opportunities and explore what smarter pricing could mean for your EBITDA.

Takes approximately 2 minutes. No financial documents required.

Discover your EBITDA potential

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Your business

Annual revenue (€ million)

EBITDA margin (%)

Approximate number of products (SKUs)

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The hidden impact of pricing

Small pricing improvements. Significant EBITDA impact.

Even a modest improvement in realised pricing can make a substantial difference to your bottom line. Here's what a 1% improvement could mean for your business.

Today

With 1% better pricing

Revenue

€50.000.000

€50.500.000

EBITDA

€5.000.000

€5.500.000

+10% EBITDA

€500.000 additional annual EBITDA

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Let's discuss your pricing potential

Let’s identify your opportunities

Free pricing assessment

Discover your pricing potential.

Answer 8 short questions about your business and pricing approach. You'll receive an indicative estimate of recoverable margin, its potential EBITDA impact and the opportunities worth exploring.

Takes approximately 2 minutes. No financial documents required.

Calculate your pricing impact

Let’s identify your opportunities

How do you decide the rebates and free goods you give?

What happens to the price of stock that does not move?

When your costs go up, what happens to your prices?

Let's explore the EBITDA opportunity in your business.

Every business has different pricing dynamics and opportunities. In a 30-minute conversation, we'll discuss your commercial setup, explore where better pricing could make the biggest impact and identify practical next steps.

Book a 30-minute call

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Call with Sjoerd

Sjoerd will reach out to you to schedule a getting-to-know conversation.

Plan a workshop

Together, you'll schedule a workshop to further explore if and how we can help each other.

From vision to reality

Receive your personalised proposal on how we can help your organisation reach growth goals.

The impact of pricing

Where better pricing can make the biggest difference.

Across 100+ client partnerships, we've seen how pricing influences profitability across different parts of a business. These four familiar challenges offer valuable opportunities to improve EBITDA.

1. Similar customers. Very different margins.

Two customers buying comparable products or services can deliver completely different margins. Different agreements, discounts and service costs make it difficult to understand which relationships are truly profitable, and where there’s room to improve.

2. A growing portfolio. But not always growing profitability.

As products, services and propositions evolve, pricing doesn’t always keep pace. Some offerings create significantly more value than others, but that difference isn’t necessarily reflected in what customers pay.

3. Revenue is growing. EBITDA isn’t keeping up.

More sales don’t automatically mean more profit. Rising costs, commercial incentives and pricing decisions can all affect how much of that growth reaches the bottom line.

4. Who’s looking at the bigger picture?

From sales negotiations to customer agreements and annual price reviews, pricing decisions are made across the business. Without a clear overview of their combined impact, valuable opportunities can easily go unnoticed.

EBITDA

+ €500k

10%

vs last year

EBITDA

+ €500k

10%

vs last year

Why Revelane

From pricing strategy to bottom-line impact.

Identifying opportunities is one thing. Turning them into actual EBITDA improvement takes the right combination of commercial expertise, data and hands-on execution. That's where we come in.

Commercial expertise. Business-first thinking.

We look at pricing in the context of your entire business. From customer value and competitive positioning to sales effectiveness and profitability, we connect the dots to identify where improvements will make the biggest difference.

Commercial expertise. Business-first thinking.

Better insights. Smarter technology.

We combine pricing expertise with advanced analytics and our Revelane OS to uncover opportunities, support better decisions and make pricing performance measurable.

Better insights. Smarter technology.

We combine pricing expertise with advanced analytics and our Revelane OS to uncover opportunities, support better decisions and make pricing performance measurable.

Strategy and execution. Together.

We work alongside your commercial team to turn insights into action. From sharpening pricing structures and enabling sales teams to implementing processes and tools that make improvements last.

Strategy and execution. Together.

We work alongside your commercial team to turn insights into action. From sharpening pricing structures and enabling sales teams to implementing processes and tools that make improvements last.

Let’s explore the pricing opportunities

Discover the possiblities

From everyday pricing decisions to a smarter, more profitable approach.

From how prices are set to how deals are negotiated, smarter pricing creates opportunities to improve profitability across your business.

Today

Prices shaped by history and habit.

Discounts and agreements managed individually.

Pricing reviewed periodically.

Decisions based on experience and available information.

What's possible

Prices based on customer value, demand and market potential.

Smarter commercial terms that balance growth and profitability.

Pricing that responds to changing costs and market conditions.

Confident decisions backed by clear pricing and margin insights.

Let's talk pricing

There's more margin within reach. Let's find it.

Whether you're looking to improve pricing discipline, gain better margin visibility or understand your financial potential, a conversation is a good place to start.

Call with Sjoerd

Book a meeting with Sjoerd for a getting-to-know conversation.

Plan a workshop

Together, you'll schedule a workshop to further explore if and how we can help each other.

From vision to reality

Receive your personalised proposal on how we can help your organisation reach growth goals.

FAQ

Questions about pricing optimisation.

How can better pricing improve EBITDA?

Even small improvements in realised pricing can have a significant impact on profitability. For example, a 1% pricing improvement on €50 million in revenue could generate €500,000 in additional annual EBITDA, assuming sales volumes and costs remain unchanged.

Does pricing optimisation always mean increasing prices?

Not at all. Smarter pricing is about capturing the right value from your products, services and customer relationships. Opportunities can include more effective discounts, better customer segmentation, differentiated pricing and stronger commercial agreements.

How can we improve pricing without losing customers?

By taking a targeted, data-driven approach. We look at customer value, purchasing behaviour, competitive dynamics and price sensitivity to identify where adjustments make commercial sense, while protecting valuable customer relationships.

Where do the biggest pricing opportunities typically sit?

That differs by business. Common opportunities include customer-specific agreements, discounts and rebates, product pricing, cost pass-through and everyday sales decisions. Our pricing assessment helps identify which areas may deserve the most attention.

How does the free pricing assessment work?

Answer eight short questions about your business and current pricing practices. Based on your answers, you'll receive an indicative estimate of recoverable margin, its potential EBITDA impact and the areas where improvements could create the most value.

What data do we need to get started?

Very little. You can complete the online assessment using basic business figures and your knowledge of existing pricing practices. For a more detailed analysis, we typically work with transaction data, customer agreements, product information and financial data.

How quickly can pricing improvements deliver results?

Some opportunities can be addressed relatively quickly, such as refining discount structures or updating selected customer agreements. Others involve broader changes to pricing strategy, processes or systems. We prioritise actions based on their potential financial impact and practical feasibility.

What can I expect from a conversation with a Revelane pricing expert?

In 30 minutes, we'll explore your commercial context, discuss potential pricing opportunities and identify where it makes sense to start. You'll get a practical perspective on what better pricing could mean for your business, without extensive preparation.