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CRM

Your CRM as the foundation for growth

A CRM should fuel growth, not frustration. Too often, systems become cluttered, underused, or out of sync with how the business actually works. Whether you’re building from scratch or improving what’s already there, the right setup turns data into direction and your CRM into a true growth engine. That's where we come in.

Home

/

Data & Tech

/

CRM

Your CRM as the foundation for growth

A CRM should fuel growth, not frustration. Too often, systems become cluttered, underused, or out of sync with how the business actually works. Whether you’re building from scratch or improving what’s already there, the right setup turns data into direction and your CRM into a true growth engine. That's where we come in.

Home

/

Data & Tech

/

CRM

Your CRM as the foundation for growth

A CRM should fuel growth, not frustration. Too often, systems become cluttered, underused, or out of sync with how the business actually works. Whether you’re building from scratch or improving what’s already there, the right setup turns data into direction and your CRM into a true growth engine. That's where we come in.

Your benefits
Your benefits

From disconnected systems to one source of truth

From disconnected systems to one source of truth

The aim is to create a CRM that becomes the backbone of your commercial organisation, aligning teams, data, and decisions around one shared view of performance.

The aim is to create a CRM that becomes the backbone of your commercial organisation, aligning teams, data, and decisions around one shared view of performance.

Aligned strategy

Your goals translated into structured processes and automations that keep every team moving in the same direction.

Aligned strategy

Your goals translated into structured processes and automations that keep every team moving in the same direction.

Aligned strategy

Your goals translated into structured processes and automations that keep every team moving in the same direction.

Connected operations

Sales, marketing, and customer success working from one system of record, ensuring collaboration, consistency, and visibility.

Connected operations

Sales, marketing, and customer success working from one system of record, ensuring collaboration, consistency, and visibility.

Connected operations

Sales, marketing, and customer success working from one system of record, ensuring collaboration, consistency, and visibility.

Trusted data

Clean, structured, and centralised information that drives decisions and enables true commercial intelligence.

Trusted data

Clean, structured, and centralised information that drives decisions and enables true commercial intelligence.

Trusted data

Clean, structured, and centralised information that drives decisions and enables true commercial intelligence.

Let’s shape your CRM strategy

A question we receive quite often: Hubspot or Salesforce?

A question we receive quite often: Hubspot or Salesforce?

There’s no single right or wrong choice. Every business is different. The comparison below outlines key differences, but the best fit depends on your goals. Already on another CRM? We can help evaluate your setup or next move.

There’s no single right or wrong choice. Every business is different. The comparison below outlines key differences, but the best fit depends on your goals. Already on another CRM? We can help evaluate your setup or next move.

Salesforce caters to large or enterprise-level companies with its highly customisable CRM. Managing and maintaining Salesforce often requires the expertise of a dedicated Salesforce engineer.

Highly customisable

Powerful account management

HubSpot's user-friendly CRM system offers intuitive UX/UI, ensuring easy adoption. It serves most marketing, sales, and customer needs, but does have some limits in regards to deep customisation.

User-friendly interface

All-in-one growth platform

Dive into the detail together

Schedule a meeting

See how we’ve partnered with companies like yours

Improving pipeline visibility with an Opportunity Value Scoring model

We helped Anybotics turn CRM data into actionable insights by implementing an Opportunity Value Scoring model. The model calculates the likelihood of conversion based on customer and prospect engagement, giving the commercial team a clear view of pipeline quality and value. It now enables sales to prioritise the right opportunities and focus their efforts where they matter most. At the same time, we set up marketing attribution tracking, allowing the team to connect campaigns directly to revenue impact.

360°

Visibility into pipeline health and conversion likelihood

1

Source of truth

100%

Attribution tracking enabled across marketing channels

Improving pipeline visibility with an Opportunity Value Scoring model

We helped Anybotics turn CRM data into actionable insights by implementing an Opportunity Value Scoring model. The model calculates the likelihood of conversion based on customer and prospect engagement, giving the commercial team a clear view of pipeline quality and value. It now enables sales to prioritise the right opportunities and focus their efforts where they matter most. At the same time, we set up marketing attribution tracking, allowing the team to connect campaigns directly to revenue impact.

360°

Visibility into pipeline health and conversion likelihood

1

Source of truth

100%

Attribution tracking enabled across marketing channels

Improving pipeline visibility with an Opportunity Value Scoring model

We helped Anybotics turn CRM data into actionable insights by implementing an Opportunity Value Scoring model. The model calculates the likelihood of conversion based on customer and prospect engagement, giving the commercial team a clear view of pipeline quality and value. It now enables sales to prioritise the right opportunities and focus their efforts where they matter most. At the same time, we set up marketing attribution tracking, allowing the team to connect campaigns directly to revenue impact.

360°

Visibility into pipeline health and conversion likelihood

1

Source of truth

100%

Attribution tracking enabled across marketing channels

Book a 30-minute CRM session

Your CRM should be more than software, it should be the foundation of your commercial success. Let’s explore how to align it with your strategy and make it work for your business.

A smiling individual wearing a light shirt, posing for a photo in an indoor setting with blurred background.

Call with Sjoerd

Sjoerd will reach out to you to schedule a getting-to-know conversation.

Plan a workshop

Together, you'll schedule a workshop to further explore if and how we can help each other.

From vision to reality

Receive your personalised proposal on how we can help your organisation reach growth goals.

Book a 30-minute CRM session

Your CRM should be more than software, it should be the foundation of your commercial success. Let’s explore how to align it with your strategy and make it work for your business.

A smiling individual wearing a light shirt, posing for a photo in an indoor setting with blurred background.

Call with Sjoerd

Sjoerd will reach out to you to schedule a getting-to-know conversation.

Plan a workshop

Together, you'll schedule a workshop to further explore if and how we can help each other.

From vision to reality

Receive your personalised proposal on how we can help your organisation reach growth goals.

Book a 30-minute CRM session

Your CRM should be more than software, it should be the foundation of your commercial success. Let’s explore how to align it with your strategy and make it work for your business.

A smiling individual wearing a light shirt, posing for a photo in an indoor setting with blurred background.

Call with Sjoerd

Sjoerd will reach out to you to schedule a getting-to-know conversation.

Plan a workshop

Together, you'll schedule a workshop to further explore if and how we can help each other.

From vision to reality

Receive your personalised proposal on how we can help your organisation reach growth goals.

How we work together

Built together, designed to last

From design to delivery, we work side by side to create a system that fits your business today and scales for tomorrow.

Strategy translated into structure

Commercial goals are mapped into clear processes, data structures, and reporting logic so the CRM reflects how the business truly operates.

Workflows that enable performance

Processes, handovers, and automations are designed to remove friction and make daily work faster, easier, and more consistent.

Adoption by design

The system is built for the people who use it: intuitive interfaces, relevant data, and automation that enhances productivity.

Data you can trust

Data is cleaned, standardised, and connected to provide one reliable source of truth that drives confident decision-making.

A system ready to scale

Governance, reporting, and flexibility are built in, ensuring your CRM grows with your organisation and continues to drive commercial performance.

EBITDA

Finance

FY 2025

€38 M

15%

vs last year

Pipeline generated

Finance

FY 2025

€30 M

40%

vs previous quarter

Revenue

Finance

FY 2025

€165 M

16%

vs last year

EBITDA

Finance

FY 2025

€38 M

15%

vs last year

Pipeline generated

Finance

FY 2025

€30 M

40%

vs previous quarter

Revenue

Finance

FY 2025

€165 M

16%

vs last year

Quick links

Explore different paths to impact

Expertise

Data & tech

CRM
Turn your CRM into a true growth engine
Data warehouse
Bringing all your data together
Business intelligence
Reveal what truly drives performance
Quick links

Explore different paths to impact

Expertise

Data & tech

CRM

Turn your CRM into a true growth engine

Data warehouse

Bringing all your data together

Business intelligence

Reveal what truly drives performance

Quick links

Explore different paths to impact

Expertise

Data & tech

CRM

Turn your CRM into a true growth engine

Data warehouse

Bringing all your data together

Business intelligence

Reveal what truly drives performance

Bring out your commercial brilliance

Get in touch

Get in touch