Building the operating model behind commercial performance
A strong commercial operating model turns strategy into rhythm, defining how people, processes, and systems work together across sales, marketing, and account management. It ensures that the right teams, skills, and decisions come together at the right moments in the customer journey. We help you design and implement an operating model that connects structure to outcomes.
Building the operating model behind commercial performance
A strong commercial operating model turns strategy into rhythm, defining how people, processes, and systems work together across sales, marketing, and account management. It ensures that the right teams, skills, and decisions come together at the right moments in the customer journey. We help you design and implement an operating model that connects structure to outcomes.
Building the operating model behind commercial performance
A strong commercial operating model turns strategy into rhythm, defining how people, processes, and systems work together across sales, marketing, and account management. It ensures that the right teams, skills, and decisions come together at the right moments in the customer journey. We help you design and implement an operating model that connects structure to outcomes.
Your benefits
Your benefits
Clarity, structure, and rhythm across your commercial engine
Clarity, structure, and rhythm across your commercial engine
A well-designed operating model creates alignment, accountability, and focus. So your organisation performs as one connected system.
A well-designed operating model creates alignment, accountability, and focus. So your organisation performs as one connected system.
Connected accountability
Define roles, responsibilities, and collaboration models across sales, marketing, and customer success to ensure seamless handoffs and shared goals.
Connected accountability
Define roles, responsibilities, and collaboration models across sales, marketing, and customer success to ensure seamless handoffs and shared goals.
Connected accountability
Define roles, responsibilities, and collaboration models across sales, marketing, and customer success to ensure seamless handoffs and shared goals.
Scalable performance
Design processes and governance, supported by the right systems, so teams can move faster and stay aligned.
Scalable performance
Design processes and governance, supported by the right systems, so teams can move faster and stay aligned.
Scalable performance
Design processes and governance, supported by the right systems, so teams can move faster and stay aligned.
Data-driven decisions
Build the foundation - from metrics to tech infrastructure - that gives leaders visibility and control to steer performance in real time.
Data-driven decisions
Build the foundation - from metrics to tech infrastructure - that gives leaders visibility and control to steer performance in real time.
Data-driven decisions
Build the foundation - from metrics to tech infrastructure - that gives leaders visibility and control to steer performance in real time.
See how we’ve partnered with companies like yours
From five entities to one global organisation
We guided 2Connect in transforming five independently operating business lines into one global organisation. We designed a clear go-to-market strategy and operating model, consolidated the brand and digital presence into a single branded house, and implemented an integrated CRM — creating consistency across teams, processes, and markets, and building the foundation to scale globally.
5
Business lines unified to 1 global organisation
4
Brands consolidated into 1 unified identity
3
CRM systems integrated into 1 Salesforce environment
See how we’ve partnered with companies like yours
From five entities to one global organisation
We guided 2Connect in transforming five independently operating business lines into one global organisation. We designed a clear go-to-market strategy and operating model, consolidated the brand and digital presence into a single branded house, and implemented an integrated CRM — creating consistency across teams, processes, and markets, and building the foundation to scale globally.
5
Business lines unified to 1 global organisation
4
Brands consolidated into 1 unified identity
3
CRM systems integrated into 1 Salesforce environment
See how we’ve partnered with companies like yours
From five entities to one global organisation
We guided 2Connect in transforming five independently operating business lines into one global organisation. We designed a clear go-to-market strategy and operating model, consolidated the brand and digital presence into a single branded house, and implemented an integrated CRM — creating consistency across teams, processes, and markets, and building the foundation to scale globally.
5
Business lines unified to 1 global organisation
4
Brands consolidated into 1 unified identity
3
CRM systems integrated into 1 Salesforce environment
What to Expect
Together, we build the backbone of your commercial engine
From org design to sales processes, KPIs to tooling, we help you set the foundations of a strong operating model.
EBITDA
Finance
FY 2025
€38 M
15%
vs last year
Pipeline generated
Finance
FY 2025
€30 M
40%
vs previous quarter
Revenue
Finance
FY 2025
€165 M
16%
vs last year
EBITDA
Finance
FY 2025
€38 M
15%
vs last year
Pipeline generated
Finance
FY 2025
€30 M
40%
vs previous quarter
Revenue
Finance
FY 2025
€165 M
16%
vs last year
EBITDA
Finance
FY 2025
€38 M
15%
vs last year
Pipeline generated
Finance
FY 2025
€30 M
40%
vs previous quarter
Revenue
Finance
FY 2025
€165 M
16%
vs last year
Let’s talk it through in 30 minutes
We know, it can feel like a lot to take in. Instead of searching for answers on your own (though you’re welcome to browse of course), why not have a quick conversation?
Call with Sjoerd
Sjoerd will reach out to you to schedule a getting-to-know conversation.
Plan a workshop
Together, you'll schedule a workshop to further explore if and how we can help each other.
From vision to reality
Receive your personalised proposal on how we can help your organisation reach growth goals.
Let’s talk it through in 30 minutes
We know, it can feel like a lot to take in. Instead of searching for answers on your own (though you’re welcome to browse of course), why not have a quick conversation?
Call with Sjoerd
Sjoerd will reach out to you to schedule a getting-to-know conversation.
Plan a workshop
Together, you'll schedule a workshop to further explore if and how we can help each other.
From vision to reality
Receive your personalised proposal on how we can help your organisation reach growth goals.
Let’s talk it through in 30 minutes
We know, it can feel like a lot to take in. Instead of searching for answers on your own (though you’re welcome to browse of course), why not have a quick conversation?
Call with Sjoerd
Sjoerd will reach out to you to schedule a getting-to-know conversation.
Plan a workshop
Together, you'll schedule a workshop to further explore if and how we can help each other.
From vision to reality
Receive your personalised proposal on how we can help your organisation reach growth goals.
OPERATING MODEL TOPICS
Since you're here, chances are you're looking for support on one of these topics. Let's explore.
Operating model design
Commercial governance
Go-to-market alignment
Organisation structure
Role design & accountability
Performance metrics & dashboards
Capability building
Revenue forecasting
Partner management
Account planning
Customer segmentation
Operational efficiency
Tech and data infrastructure
CRM architecture
Remuneration and incentive models
Territory management
Marketing organisation
Sales roles & responsibilities
CRM integration
Pipeline governance
and many more…
Quick links
Explore other paths to impact
Expertise
Data & tech
Quick links
Explore other paths to impact
Expertise
Data & Tech
Quick links
Explore other paths to impact
Expertise
Data & tech